NEAA members collaborate to put Hyperdrive in the fast lane

North East Automotive Alliance (NEAA) member Bradley O’Mahoney Public Relations has assisted fellow member Hyperdrive Innovation with the development of its new website, aimed at clearly positioning the company in its two key markets – electrical vehicles and battery energy storage systems.

Bradley O’Mahoney PR – which was assisted by Courage Creative for web design and build – acted as overall project manager with particular focus on content and market positioning. The appointment was made after a formal presentation by a number of agencies.

Bradley O’Mahoney, which celebrated its 25th anniversary in 2016 is working increasingly in the emerging technologies sector.

Daniel O’Mahoney, managing director, Bradley O’Mahoney PR, said: “Hyperdrive Innovation is a pioneer in a sector that is experiencing change on a transformational level. We were delighted to assist with the new website and we wish the business our very best wishes as it stretches out both nationally and internationally.”

Established in 2012, Hyperdrive Innovation utilises market-leading lithium-ion battery technology to enable customers to achieve competitive advantage in the marketplace by consistently delivering solutions to challenging applications for electric vehicles and battery energy storage systems.

Steve Abbott, business development manager at Hyperdrive, said: “The automotive sector in the North East is continuing to evolve and the NEAA acts as a catalyst to connect businesses that understand the sector and are passionate about its future. We were aware that Bradley O’Mahoney Public Relations was active in the sector and we are pleased to form this collaboration at an exciting time of growth for Hyperdrive.”

Picture caption: Left to right: Daniel O’Mahoney (Bradley O’Mahoney Public Relations), Rachel Cooper and Steve Abbott (Hyperdrive Innovation) and Tim Murphy (Courage Creative).