The energy and offshore sectors are booming, with renewable energy sources such as the wind industry growing all the time. We have increasingly become involved in promoting the activities of national and international bodies within the energy and offshore sectors, such as Maersk Training and Technip, promoting and creating awareness for their activities and engagements across the country and beyond.
A true success story, the energy and offshore sectors have a lot to be proud of, with employment growing all the time and the work of their experts helping to make a difference around the world.
Manufacturing and engineering are big business and sometimes it can be hard for the public to see the faces behind the factory walls and the scaffolding. We’ve worked with companies such as global brand, AkzoNobel and building and roofing specialist, Hodgson Sayers, to not only share the latest news about exciting new projects and initiatives, but also to highlight the good they do in the community. Sometimes these positive actions are company-wide, such as Hodgson Sayers’ Living Wage accreditation, and other times they are individually led contributions such as fundraising or donations to local causes.
Manufacturing, engineering and construction are busy sectors, filled with fantastic people doing amazing things that deserve to be shouted about.
For consumer brands and retailers, the buying public are both the easiest and most difficult group to engage with. Whilst there will always be a percentage who are brand loyal, that loyalty must always be respected. Competition is fierce, and the general public have plenty of options when it comes to where and how they spend their money. Retailers need to consistently offer something different and reward patronage.
In our work with North Tyneside’s popular Royal Quays Outlet Centre, we have helped build awareness of events such as family activity days, store launches and sales through a mix of traditional PR and social media management, evaluating and utilising new platforms to engage with customers.
For many years now, Bradley O’Mahoney has been heavily involved with key transport and infrastructure projects. Commuter traffic is heavy leading into Newcastle, Gateshead and Sunderland from the surrounding towns and that’s why three tunnels have been built under the river Tyne, ensuring a quicker passage for travellers.
We have worked on the promotion of two of these tunnels during the construction process; the recently opened Tyne Tunnel Two and the Tyne Pedestrian and Cyclist Tunnel, which is currently undergoing refurbishment. During the upgrade work being carried out on the latter, we have been using social media to keep those who use the tunnel regularly for work informed, answering queries and providing regular progress updates. With the maintenance due to finish in 2015, we are also planning how to make sure it reopens with a bang!