Services

It’s time to forget what you know about public relations, tear up that old communications plan and get ready to take a fresh look at how you engage with your world.

 

 

The dividing line between online and offline PR is one that is fading all the time and we offer a range of services to reflect that. Whether you need help with your social media, PR, content creation, internal communications, crisis management or media training, we’re here to talk.

Some techniques have been around for years, some representing opportunities to reach new markets.

We’re firm believers in the notion that the right mix of traditional and brand new techniques can be found for any business and our skilled team can not only talk you through the benefits of using particular tools but also be relied upon to devise and implement an effective strategy which will get the results you want.

Social Media

Social media is a powerful tool, one which has the ability to bring people and brands closer together than ever before. With an ever increasing list of new platforms and innovative content, social media is no longer just about what you say, it’s also about how you say it.

It’s not enough to simply have a presence. In fact, an empty profile could arguably be more damaging than simply deciding what is and what isn’t the correct channel to pour your energy into.

We believe that there is a unique social media strategy for everyone, and that we can help you find yours. Whether you want to reach fans, followers, subscribers or anything in between, we can help you choose the right platforms to make sure your voice is heard.

Media Relations

Reaching the right audience is key and our links with national, regional and trade press can ensure that you, your stories and your events, will make an impact. We know the media landscape and we know who to talk to. Good news deserves to be heard, and we’ll make sure it’s shouted, not whispered.

What people envisage when they think of PR may have changed and expanded dramatically over the last few years but that doesn’t mean we should ignore one of the cornerstones of the service; media relations.

The bond between press and press department is just as important as ever. We have the contacts and the skills to not only create an effective press package, but to make sure your news, views and events are noticed.

Internal Communications

People are the lifeblood of any business. Nothing else works without them, not the message, the brand or even the product and you need to be sure they all know what’s going on and where they fit in or they’ll never all move in the direction that takes your business on to the next level.

Not only should everybody know what their work and business is all about, but they should also feel empowered by their positions and responsibility, respected and trusted to not only do their jobs but to handle sensitive information when necessary. A good internal communications plan can do all of these things.

It’s very important for everybody to know the score and that’s why it’s also important to sometimes take a step back and see what’s working, what could work better and how you can shake up your internal communications plan to make it work better for you and your team. That’s where we come in.

Issues Management and Media Training

As much as we’d love them to, things don’t always go according to plan. Every business has its bad news days and everyone has times when the worst case scenario happens. In these circumstances what you say, how you say it and when you say it, are key.

It’s important to make your stance clear and your side of the story heard both quickly and decisively. Nobody wants to hear bad news, but everybody wants to understand the situation better.

Our media training and crisis management services will help you represent yourself in both the best of times and the worst of times in a calm, knowledgeable and relatable manner. A crisis is bad, but dealing with it haphazardly can end up being much worse.

Content Creation and Strategic Planning

Public relations today provides more ways than ever to help clients reach their audiences. Engaging, fresh content is one of the areas that is more important than ever in all industries.

Photos, videos, copy; these are the things that will help draw to your brand and encourage better interaction. With our group of in-house and associate experts, we can help you harness each of these mediums.

Not only that, but we will work with you to formulate a strategy that suits your needs, whether that takes the form of a content calendar for a permanent, ongoing programme or a short-term campaign, it’s your choice.