Daniel O’Mahoney, managing director of Bradley O’Mahoney Public Relations, highlights a Northumberland company exporting its services across the globe
It’s perhaps ironic, that nestling in the Northumberland countryside and far from the madding crowd, is a company whose strapline is ‘helping the world to communicate’.
That is exactly what Eclipse Translations does, with its specialist language skills in big demand in over 120 countries across the globe.
It is a great story and it is fantastic that the region has such a specialist, outward facing business that is consistently sending a powerful message about its own brand across the world and, by association, also highlights Northumberland and the North East to a global audience.
Based in Alnwick, Eclipse employs over 30 staff and is part of the RWS Group, one of the top ten language providers in the world.
It offers specialist support in over 150 languages, with its key services being translation, interpreting, localisation, subtitling and voiceovers. Key sectors include chemical, pharmaceutical, legal, financial services, defence, manufacturing, government and energy.
In 2015 Eclipse received one of the most prized accolades in the UK corporate sector when, as part of RWS, it achieved the Queens Award for Enterprise for its contribution to exports. Also, last year, it won the mid-range size company category in the annual Golden Bridge Awards organised by the Belgian & Luxembourg Chamber of Commerce in Britain.
While the company is successful at winning new contracts and with organic growth within existing clients being strong, it recognises the need to continually reinforce its position in its key markets.
Stuart Carter, managing director, said: “We have a very talented and committed team of people who support a vast range of clients. In addition to linguistic demands, projects can be technically challenging. A range of technology and formats, legacy materials, terminology management, in-country sign off and longer supply chains means that quality as a given becomes more than just relying on the right linguistic team. So, it is critically important we have the right processes, technologies and approach to add value when working with teams within organisations to deliver projects on time and to budget.
“With all of these wider issues in mind, it is essential that both existing and potential clients understand the measures we put in place to provide a truly top quality service and how we differentiate ourselves in the market. It is for this reason that we work alongside Bradley O’Mahoney Public Relations. At Eclipse we concentrate on our core skills and realise the benefit of having an external resource that is focussed on ensuring we communicate on a consistent basis with the market.
“The first point of contact for a prospective client is very often our website and it is important that in addition to the general information on our areas of expertise, that we provide regular, insightful comment and opinion on industry issues that project the personality and culture of our business.
“In addition, we also realise the importance of communicating proactively with our comprehensive client base to build brand awareness and to stimulate interest in our full breadth of services and expertise. To enable this to happen we have developed an enewsletter which is distributed on a regular basis.”
Bradley O’Mahoney Public Relations is called upon to provide an external marketing resource with much of its activity being the identification, research and generation of written and visual content for blogs and the newsletter. Given that Eclipse is in the languages business it is all the more important that the content is of the highest quality and that it is of genuine value for the reader.
Eclipse has rightly identified that having a share of voice in a crowded marketplace is important but all the more critical is that it needs to be stimulating and encourages engagement with the reader.
Picture caption: Stuart Carter with some of the members of his team.
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