PR is far more than a career for Daniel, it’s a way of life. There is no getting away from it, PR gets under your skin. You have to be constantly alive to positive opportunities for clients and you also see where potential dangers lurk. Daniel has been promoting and protecting the reputation of his clients for over 30 years. While he has encountered most scenarios over this period, there is one thing of which he is certain……you have to keep learning and you must always be curious.
The ability to spot clever storylines is essential, as great content builds enduring brands.
Very few people remember detail and even fewer still are stirred into action by a set of statistics or financial reports. But tell them a good story and they will remember you for ever.