Sarah is following in her father, Daniel’s, footsteps in terms of a career in PR. A chip off the old block she may be but Sarah is very much her own person.
Aside from her day job, Sarah runs with Sunderland Harriers, is governess of a school, supports Smartworks Newcastle, which builds the confidence of long term unemployed women as they prepare for job interviews and is also a serial networker.
Being well connected with lots of people is all part of the PR person’s armoury. Indeed, Sarah believes that knowing little bits about a vast wide range of issues is far more important than being a know-it-all in one area.