Blogging is a valuable tool that all businesses should consider using

Here are six reasons why blogging could be good for your business.

It’s easy to use!
Blogging is a simple and effective platform for sharing information and is a direct channel that offers a way of communicating a range of company news items; a message from the CEO to the team, the latest on charity events, internal/external award wins or general business updates.

You have an opinion
It gives your company a voice and platform to talk about new products or services whilst keeping you up-to-date with the rest of the business community. When pitching for new business or recruiting, people can see that you are a vibrant, forward thinking company and that you have a view. It creates and encourages two-way communication with colleagues, contacts and potential clients.

Create your brand story
Blogging enables you to tell your brand story to a wider audience. So, use it to promote your brand, your ideals, values and what you stand for as a business.

Make new contacts, win business
You will soon be aware of all the latest news and current trends as you climb to the top of sector activity. You will find that you will make new contacts with people who you want to connect with or who may wish to learn more about a particular service you could offer them.

Drive people to your website
Blogging provides information that can be shared on social media channels such as Facebook, Twitter and LinkedIn. Blogs also take viewers back to where your blog is likely to be hosted – your website. This also provides more opportunity for you to show up in search engines.

Boost staff morale
Blogs are fantastic vehicles to recognise the contribution that your staff are making to the business. It’s a great way to give someone a deserving pat on the back for their hard work and by doing so they will come back to your blog on a regular basis. It’s also inspiring for your team to see that ideas are turned into reality, helping to sharpen and enhance team performance and build trust.