Fast growing recruitment specialist, Tetrad, has appointed Recruitment Employment Confederation, (REC) North East director, Kelly Adamson, to its board as chief executive officer.
Kelly’s professional career spans strategic HR and recruitment, the last 18 years of which was concentrated on specialist, niche appointments.
Founded in early 2017 by entrepreneur, Neil Stephenson, Tetrad saw a gap in the market to offer specialist recruitment support for sales, marketing and tech roles, nationwide.
Kelly, who was appointed North East regional director of the REC in 2008, a role that sees her act as spokesperson on matters such as skills, said: “Tetrad is a highly defined model, focussing on being an expert in sales, marketing and tech roles. We are seeing demand from businesses looking to scale up in these areas and are in need of our proven expertise.
“Many have a growing reputation in the private equity market and have a desire and commitment to help their investee companies to grow faster. I have vast experience working in niche sectors and built two businesses of my own, so I fully understand the challenges growing businesses face, especially around scale-up.”
From its restored grade 2 listed offices in historic Ward Jackson Park, Hartlepool, Tetrad has a growing customer base spread across the North. These include Redu Ltd in Seaham, fast growing tech and social business, Infinium IT, based in the North West and Teesside tech business, Phusion IM.
Chairman, Neil Stephenson, said: “Kelly has more than 20 years of experience and we are delighted to have someone of her calibre leading the business. Kelly brings a reputation for delivering excellence and has a real passion for growth. We are disrupting a traditional market and establishing a reputation for helping organisations to find talent that can help them to deliver improved sales and more visible and accountable marketing.
“In our first year we have consistently received positive feedback from our customers and prospective candidates, who appreciate our approach to recruitment.
“Kelly joins Tetrad at a pivotal time in our growth with the business about to enter its second year and embarking on a major expansion drive.
“Tetrad is keen to encourage professional, qualified careers in recruitment whilst challenging the KPI-driven status quo. We are currently a four-strong team and looking to have 10 staff in place by the end of the year. Our plans to scale include the immediate appointment of sector specific recruiters, driven to achieve a positive work life balance by choosing a location and work pattern to suit their individual circumstances. We believe this level of flexibility to be very rare in our industry.
“We are keen to help local initiatives around business scale up, rather than start up, and see recruitment of sales and marketing as being key to success here. The Local Enterprise Council (LEP) and RTC are pushing this agenda and we are very supportive of it.”